1. How the site is funded
The site may display ads supplied through Google AdSense. GoTo URL may receive revenue when ads are shown or interacted with. Ads are selected and delivered by Google; appearing beside an article does not mean GoTo URL endorses the advertiser.
2. Privacy-first ad setting
Ad requests are paused until a visitor allows optional advertising technology. The site requests non-personalised ads, which are based primarily on page context and coarse location rather than a visitor's past browsing. Google may still use cookies for frequency control, aggregated reporting, security and fraud prevention after consent.
3. Editorial independence
Providers do not receive a more favourable exposure rating because they advertise, supply a statement or maintain a commercial relationship elsewhere. Ratings reflect the methodology described on the homepage. A vendor statement is attributed and tested against what it actually establishes; silence is recorded as uncertainty, not proof of failure.
4. Sponsored and affiliate content
The site-wide SE Ranking trial link is an affiliate link. GoTo URL may receive a commission if you sign up through it. Commercial links are labelled at the point of use. There is currently no sponsored editorial. Payment does not buy an undisclosed editorial conclusion.
5. Corrections and right of reply
Evidence, corrections and clarifications are reviewed against primary sources where possible. We may update an article when better evidence becomes available.
