1. About the site
GoTo URL is an independent website traffic and marketing resource that also introduces consultancy services. It covers search, AI discovery, marketing tools, measurement and conversion. It is not affiliated with Google or any provider reviewed on the site.
2. Information, not advice
Content is provided for general information and research. It is not legal, financial, investment or professional advice. Exposure ratings are assessments of technical dependence, not claims that a service has failed, breached a contract or will change its prices.
3. Accuracy and availability
We aim to distinguish confirmed facts, provider statements and inference, but technology changes quickly and content may become incomplete or out of date. We do not promise that the site, any page or any external link will always be available, error-free or suitable for a particular purpose.
4. External websites and trademarks
External links are provided for evidence and convenience. We do not control or endorse third-party websites, products, security or privacy practices. Product names, logos and trademarks belong to their respective owners and are used for identification and commentary.
5. Permitted use
You may read, link to and quote short extracts with attribution. You must not misuse the site, interfere with its security, attempt unauthorised access, republish substantial parts as your own, or use automated access in a way that damages the service or unreasonably burdens its infrastructure.
6. Intellectual property
Unless stated otherwise, original site copy, organisation and design are owned by or licensed to GoTo URL. Nothing in these terms transfers those rights to you.
7. Liability
Nothing in these terms excludes liability that cannot lawfully be excluded, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation. Subject to that, we are not liable for losses caused by reliance on general information, unavailable services, third-party content, or indirect or consequential loss. If you use the site for business purposes, our total liability arising from the site is limited to £100.
8. Changes and law
We may update the site or these terms. These terms are governed by the law of England and Wales. The courts of England and Wales have exclusive jurisdiction, except that consumers may retain mandatory rights to bring proceedings where they live.
