Raven Tools plans compared
A search for “Raven Tools vs Raven Tools” names the same product twice. The useful decision is which Raven plan suits your campaign, user and ranking-check requirements.
Current pricing and usage table
US dollar list prices on the official pricing page. Annual figures below are monthly equivalents with the year prepaid, not the monthly contract price.
| Plan | Monthly price | Annual monthly equivalent | Annual payment | Campaigns | Users | Monthly position checks | Approx. daily keywords |
|---|---|---|---|---|---|---|---|
| Small Biz | $49 | $39 | $468 | 2 | 2 | 1,500 | 50 |
| Start | $109 | $79 | $948 | 20 | 4 | 15,000 | 500 |
| Grow | $199 | $139 | $1,668 | 80 | 8 | 20,000 | 666 |
| Thrive | $299 | $249 | $2,988 | 160 | 20 | 25,000 | 833 |
| Lead | $479 | $399 | $4,788 | 320 | 40 | 30,000 | 1,000 |
Approximate daily keyword counts are our calculation: monthly checks ÷ 30 days, for one device and one engine. They are not a separate provider allowance. More devices, engines or locations consume additional checks.
Source: Raven Tools current pricingChoose the constraint that drives your plan
Start with the number of separately managed campaigns and people who need access. Then calculate ranking-check consumption for the actual schedule. A plan can have enough campaigns but still have too small a check budget for daily monitoring across several devices.
Small Biz is a shortlist for up to two campaigns and two users. Start expands campaign capacity sharply. Grow, Thrive and Lead should be judged against the extra campaigns, users and check volume required, rather than bought simply because the plan name sounds more suitable for an agency.
Daily and weekly checks are different workloads
A campaign with 300 keywords checked daily on desktop and mobile uses approximately 18,000 checks over 30 days before adding another engine or location. That exceeds Start’s listed 15,000 checks but sits within Grow’s listed 20,000. Confirm the product’s actual counting rules and any extra checks before selecting a plan.
A weekly schedule can reduce consumption, but it can also miss short ranking changes. Choose the schedule around your reporting promise. Monitoring once a month is unsuitable if the client expects an explanation of daily volatility.
Compare billing and present-day entitlements
Annual prepayment reduces the advertised monthly equivalent but commits more cash upfront. Check renewal, cancellation and downgrade terms, taxes and currency fees. The table does not establish the final UK checkout price.
Raven’s current pricing page lists a common SEO and reporting toolkit with different usage allowances. Confirm required integrations, crawl volumes and report delivery in the trial. Older rank-tracking documentation refers to legacy plan names; do not transplant those historical quotas or overage charges into a current buying calculation.
Does a larger Raven plan add GEO monitoring?
We have not verified native multi-LLM prompt tracking in Raven’s current public feature pages. A larger check budget or more campaigns does not prove that such a module is included. If AI visibility is required, request a demonstration with mentions, citations, full responses and UK targeting, or price a separate data source.
Alternatives for different needs
Compare Raven Tools vs SERPWatcher when evaluating a broader keyword-research toolkit. Compare Raven Tools vs STAT when the principal need is large-scale SERP analytics.
Sources and evidence
This is a documentation-based comparison reviewed on 6 October 2026, with original calculations identified above. It is not a paid-account accuracy test.
Current plans and quotasSEO and reporting featuresRank-check scheduling and units