What Scrunch (formerly Scrunch AI) provides
Scrunch is a platform for measuring and improving brand representation in AI search and answer engines. Formerly ScrunchAI, it was acquired by Sitecore in June 2026.
It analyses how AI systems describe and cite a brand and helps teams identify visibility and content gaps. The acquisition is a product-status update, not evidence that /goto handling has been tested.
Where the redirect matters
Potential exposure is limited to Google AI Overviews, AI Mode or corroborating organic-result collection that passes through the changed Search surface. Monitoring ChatGPT, Perplexity and other independent systems does not inherit Google’s /goto redirect.
/goto?url=[hash]resolve + attributepublisher URL
What Scrunch (formerly Scrunch AI) has said
No public /goto response foundNo Scrunch or Sitecore public statement specifically addressing /goto was found. ScrunchAI rebranded as Scrunch in 2025, and Sitecore announced its acquisition in June 2026; the current platform still markets citation and answer-engine visibility.
Monitoring prompts and brand descriptions on non-Google answer engines can continue independently. Google-derived citations may need destination normalisation if a wrapper appears, while crawler and content-readiness features use separate data paths.
The acquisition is a direct provider fact, not evidence of /goto handling. No wrapped-URL sample, affected-engine breakdown, accuracy benchmark, incident record or independent audit was found.
No /goto-specific contract price, prompt or query allowance, engine coverage, cadence or citation-quota change was found.
What is known — and what is not
The acquisition is a direct provider fact, not evidence of /goto handling. No wrapped-URL sample, affected-engine breakdown, accuracy benchmark, incident record or independent audit was found.
What customers should monitor
- Missing publisher citations specifically in Google reports
- Citations represented as Google intermediary URLs
- Stable non-Google results during a Google-only anomaly
What should remain outside the change
- Non-Google AI engine monitoring
- Prompt, reporting and content-readiness workflows